About Us

La Rouge is Fresno’s answer to luxury women’s fashion, offering a completely unique shopping experience to the Valley and setting the tone for style in the region since 2004. Founded and managed by Farani Siroonian, the boutique reflects her exceptional eye and 27-year career in the fashion retail industry. The Fig Garden Village-based store offers an impressive range of high-end clothing, an unrivaled denim selection, upscale lingerie and designer accessories. Beyond the boutique's wares, Farani and her team take a hands-on role in styling their clients, offering personal shopping experiences and custom fittings both in the store and in homes. With an honest approach and passion for the local community, La Rouge aims to define, refine, and elevate the style of their clients, empowering them from the inside out.